Argyleculture Relaunch- Men


Russell Simmons is relaunching his ultra preppy menswear line for the “urban graduate,” Argyleculture this fall.

The sportswear collection has gone through two rocky partnerships since it’s initial launch in 2008, but Simmons is hoping that three times is a charm.

Russell refers to his target customer as the “urban graduate,” and hopes that those looking to make the transition from street wear to a more sophisticated style aesthetic will embrace Argyleculture’s resurrection.

There will obviously be plenty of argyle included in the line, but you can also expect a few twists on the classics like pixelated plaids and saturated hues.

Traditional preppy has rigid boundaries and this pushes the envelope.”


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