Tag Archives: jayz

Style News: Jay Z to Launch First Fragrance, Gold Jay-Z

jayz-gold-fragrance

Jay-Z has announced plans to launch a men’s fragrance later this month. The sultry scent, called “Gold Jay Z”, will be ushered in with a campaign an aggressively different campaign strategy.

Instead of traditional print advertisements in magazines, Mr. Carter is launching a digital and outdoor effort, which will plaster his face on several billboards across the nation.

The fragrance is housed in a white bottle with gold lettering and a gold top. Apparently, it took 3,200 tries at a name before Jay settled on “Gold,” picking up the bottle, declaring, ‘‘This is the s–t; it’s gold.” “Gold” will debut as part of the rapper’s forthcoming collection for Barneys on November 20th. It will then arrive in 2,000 departments stores on Black Friday, falling on Novemebr 29th. If you’re planning on picking it up for yourself (or as a gift,) plan to spend $39 for the 30-ml. size, $55 for 50 ml. and $70 for a 90 ml. bottle.

“Gold Jay Z” will be available at NordstromDillard’sMacy’sSephora, Belk, Bon-Ton, Ulta, and more.

This might be the perfect holiday gift!

Get This Look: Jay Z Brooklyn Nets Game Hooligans Sweatshirt

Jay-Z-wearing-Rich-Kids-Brand-Hooligans-Sweatshirt-Nike-Air-Force-180-Mid-Mens-Shoe-Blue-Sneakers-1

Rapper Jay-Z was spotted courtside watching his Brooklyn Nets beat the Cleveland Cavaliers 103-100 at the Barclays Center . He was wearing a black Just Don snakeskin Nets cap, a black Rich Kids “HOOLIGANS” crew sweatshirt ($65), grey denim jeans, and a pair of blue Nike Air Force 180 sneakers ($130). I’m loving that hooligans sweatshirt… def going to have to grab one for myself!

Men’s Fashion- Jay Z Diamond Supply Hat

jay-z-new-jersey-nets-game-1-530x818

At the Nets vs LA Clippers Game. Jay was spotted rocking  black tee, gold chain, khaki denim and Air Yeezy’s with a $40 Diamond Supply Co. Brilliant Snapback Hat:

Aside from the hat… the whole look was really relaxed and chill. I loved it and the green khaki’s were a great alternative to jeans… Guys take notes!